Frequently Asked Questions
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LinkedIn Authority Accelerator for
Leaders in Life Sciences
Accelerate your investor visibility in four weeks, transforming from invisible CEO or Founder to trusted industry leader
Welcome
Strategic Visibility
The LinkedIn Authority Accelerator helps life sciences Founders and CEOs build strategic investor visibility ahead of fundraising through a consistent, influential LinkedIn presence.
Proven Framework
Built from two decades working with the biggest pharma and biotech companies, this is the exact framework I've used with leaders at CSL Behring, Sandoz and pioneering biotech companies to grow their thought leadership and impact.
Customised Approach
I'll work with you to build your strategic thought leadership platform - from defining your unique market perspective to creating compelling content that resonates with investors. You'll get the framework, content and roadmap to consistently stand out as a visible industry leader on LinkedIn.
Key outcomes
Authority Positioning
Turn your knowledge and insight into compelling thought leadership that attracts investor attention.
Strategic Investor Visibility
Your insights consistently reaching the exact investors who fund companies like yours.
Trusted Industry Voice
Establish yourself as a credible leader whose perspective matters in your therapeutic area.
Investment-Ready Presence
Your personal positioning and thought leadership perfectly aligned with your business goals.
Why leadership visibility drives funding success
20%
More Funding
The most followed founders on
LinkedIn raise 20% more funding.
86%
Expectation
Financial readers say it's important for
business leaders to use social media to communicate.
6x
Trust Factor
Financial readers trust leaders using
social media 6x more than those that don't.
99%
Investor Research
Investors use social media
sources to learn what a CEO is saying.
Staying top of mind
Consistent visibility & thought leadership can help de-risk your business to investors by highlighting your insights, industry experience and leadership and the topics that matter most including
  • the market opportunity and competitive landscape
  • regulatory and clinical development considerations
  • a clear commercial pathway and risk mitigation strategy
All before your first investor meeting.
When you connect as a human first, you create a deeper level of trust that a company page never can. This is crucial in life sciences, where complex innovation requires both credibility and authentic leadership.
The Real Challenge for Life Sciences Founders & CEOs
Limited visibility
You're not invisible - you speak at conferences and network at events. But you're not showing up consistently on social media and sustaining attention with investors over time when it matters most.
Putting it off (again)
Deep down, you know LinkedIn is an important lever you could pull. You've seen other CEOs building their 'brand' with consistent thought leadership. But with everything else on your plate - board and team meetings, business operations, budgets, events and admin, it keeps getting pushed to "next week."
Execution trap
You lack a systematic framework for turning your expertise into authentic investor-attracting content, over-rely on company pages to do the work, and post inconsistently or disappear when priorities shift.
Timing error
"I'll focus on LinkedIn after I raise funding" is backwards thinking. By the time you're actively fundraising, it's too late to start building these relationships. The most successful CEOs aren't activating their LinkedIn presence during their raise - they're continuing conversations that began 6-12 months earlier.
Missed opportunity
The window for investor visibility is right now - when you can thoughtfully and consistently build the foundations for awareness without the pressure of an active raise.
How This Program Works
1
Week 1
Build Your Authority Framework
We'll map out your unique expertise areas, define your positioning and key messages, and identify the specific themes and topics that will position you in your therapeutic area as an investable leader. This will be your compass for all future content.
2
Week 2
Optimise LinkedIn Presence
We transform your profile into an investor-engaging platform, create your first month of strategic content (4x posts), and design a manageable posting schedule for the next 90 days
3
Week 3
Connect With
Investors
We build a targeted list of your potential investors, with connection messages and regular engagement tactics to keep you top of mind.
4
Week 4
Set Up Your Sustainability System
We put the frameworks, templates posts, and connection routines in place so you can maintain publishing and engagement momentum after our work together ends.
5
Week 5
Launch + 90 day
support system
Publish your first 4x posts, develop and deliver the next 8x, refined based on engagement.
Ongoing support & strategy, including a weekly 30-minute call and real-time access to support and advise and ensure your posting and engagement success.
*Ask us about retainer packages to develop your content and manage your LinkedIn profile.
The Three Principles of Investor Confidence
The Authority Accelerator is built on three core principles that transform how investors perceive both you and your company's potential.
Visibility
Being visible before you need funding changes everything.
When investors can follow your thinking and leadership over time, they develop confidence in both you and your vision.
The strongest funding relationships grow from consistent presence.
Authority
Your expertise needs to extend beyond your technology, innovation or product to showcase your perspectives and insights on industry trends, therapeutic developments, and the broader healthcare landscape.
Investors are drawn to leaders who demonstrate vision and insight about the bigger picture, not just technical knowledge.
Trust
When you communicate openly about the challenges in your disease or therapeutic area and show your understanding, investors see a leader who grasps both scientific and human realities.
Trust comes from showing you're thoughtful, aware, and realistic about what it takes to succeed.
Client Success Stories
"Chris created a systematic approach that transformed how our executive team communicates on LinkedIn - moving from basic updates to strategic thought leadership that showcases genuine expertise. His framework continues to guide our leadership visibility strategy, delivering consistent results long after our initial engagement."
Rebecca Fancini
Global Communications Manager, Occlutech
"I had the pleasure of working with Chris to boost our leadership presence on LinkedIn. His expertise helped us shape our story and develop thought leadership that truly resonated. What stood out was his collaborative approach - always bringing smart, creative ideas to the table. He transformed both our ability and confidence to communicate
effectively."
Rishi Chopra Pharmacovigilance Executive, CSL Behring
"Chris has transformed how our
pharma clients at AbbVie, Sanofi and MSD approach executive visibility. His expertise in translating complex scientific narratives into compelling thought leadership consistently delivers value for leadership teams."
Nivey Nocher
Head of Health,
Current Global
The Authority Accelerator Program
The two-phase program transforms your LinkedIn presence from sporadic updates into a strategic investor relations engine.
Phase 1 builds your foundations in just four weeks, and Phase 2 ensures sustained momentum including hands-on implementation support.
Phase 1:
The 4-Week Foundation
Week 1: Build Trust
90-min positioning workshop, map your expertise themes and topics, define your authentic voice
Week 2: Establish Authority
Transform your LinkedIn
presence, create strategic
content and scheduling
Week 3: Generate Visibility
Identify ideal investors, craft connection messages, begin outreach
Week 4: Ensure Sustainability
Get the systems and routines in place to ensure consistent posting, visibility and engagement
Phase 2:
90-Day Implementation Support*
Strategic Content Plan
Publish your first 4x posts, develop and deliver the next 8x, refined based on engagement.
Weekly Strategy & Support
Weekly 30-minute check-in calls and ongoing access to support to ensure your posting and engagement success.
Additional services available:
  • Monthly LinkedIn content development and profile management (retainer)
  • Media coverage & strategy
  • Pitch rehearsal training
  • Pitch deck optimisation
About Chris Caudle
I'm Chris Caudle. With more than two decades in PR & communications working with some of the biggest pharma and biotech companies, I've discovered something surprising: a clear CEO or founder story, insightful content and sustained visibility unlocks opportunities faster than company branding or websites.
I help leaders in life sciences transform their personal positioning and LinkedIn presence into a strategic business asset and authentic content engine. I now focus on early-stage companies because that's where visibility can have the most transformative impact - helping brilliant scientists and founders connect with the right investors at crucial growth moments and to bring their innovations to patients.
My 1-2-1 approach helps leaders become the trusted human touchpoint for their company, building authentic connections with investors and stakeholders that create real opportunities and drive business impact.
Chris 🤓
Frequently Asked Questions
Q: Can you guarantee we'll get investor meetings?
A: No, what we're doing is pulling a lever that will build your authority and sustain your visibility with investors over time. We establish your positioning, provide the systematic framework, optimised content, and increase your visibility within the industry and with investors.
Q: What will happen after the 90 days? How do I maintain content production and publishing?
A: The personal profile framework is like a compass that guides the direction for the topics to focus on - you simply follow the systematic approach we've built for you without having stare at a blank page wondering what to write. If you need continued support for writing and developing content after the 90 days, we offer a monthly retainer package including 4-6 done-for-you posts per month.
Q: Why four weeks instead of a long agency retainer?
A: You get senior expertise without agency overhead, saving you two months of runway. Most agencies take 3+ months to deliver what we can accomplish in four weeks.
Q: How much of my time does this require?
A: Four 60-90-minute strategy sessions plus review of deliverables — approximately 8 hours total over four weeks and then around 1 hour a week during the 90 days to maintain engagement and grow your network.
Q: Do you actually help with investor outreach?
A: In week 3 we connect you with your target list of investors including personalised connection messages, conversation starters, and engagement prompts. You execute the regular outreach using our systematic approach.
Q: What if we don't have any news or announcements coming up?
A: This is exactly why developing a solid framework and content strategy now is so important, to fill in those gaps between significant company milestones or updates. This is where the opportunity lies to demonstrate your authority and leadership by sharing insights and perspectives on the market or therapeutic area you're operating within.
Q: Is this program right for my stage?
A: This program is specifically designed for companies preparing for Series-A or B fundraising. While the principles work across stages, we deliver the most value to companies 6-12 months before their next raise.
Q. Do you use AI?
A: Yes we do. We love AI-augmented thinking! But we also prioritise our clients' data and privacy. That's why we use an on-device application that's not connected to the internet which means we can streamline research phases and content development without sharing clients' unique intellectual property with public accessed LLMs.
Q: Have you worked with companies in my specific therapeutic area?
A: We've worked across multiple therapeutic areas including oncology, cardio metabolic health rare diseases, and neuroscience. However, the framework isn't therapeutic area-dependent - it's about translating complex science into compelling content that attracts investor attention. We'll adapt the approach to your specific field while leveraging the same principles that work across life sciences.
Q: What happens if I need to reschedule sessions or want to do the program over a longer timeframe?
A: Life in business is unpredictable. We're human! We build flexibility into the program with 48-hour rescheduling windows. While we recommend maintaining the weekly meeting cadence for momentum during the initial 4-weeks, we can adjust to accommodate critical business needs within reason, without losing progress.
Q: Can other team members participate in the sessions?
A: Yes, if you are the CEO and/or Founder, you can include one additional team member (typically Business Development of CSO) in the strategy sessions. However, the program remains focused on building your personal authority building as the company leader. We can work with additional team members to develop their positioning and content for an additional cost. Please ask for further details.
Q: Who owns the content we create together?
A: You retain 100% ownership of all content, frameworks, and strategies we develop. The methodologies and templates become your intellectual property to use across your organisation.
Q: How do you measure success?
A: We track specific metrics including:
  • LinkedIn engagement rate (industry benchmark: 6%)
  • Investor connection acceptance rate (target: 40%+)
  • Quality of investor interactions (measured through response rates)
  • Growth in relevant follower base (target: 25%+ in 90 days) We provide monthly metrics reports during the implementation phase.
Q: What kind of support do I get between sessions?
A: You have email access with 24-hour response times for quick questions and content reviews between the weekly calls during the first 4-weeks. The 90-day implementation support includes weekly check-ins to address any challenges and to adjust the content strategy as we monitor performance.
Q: How do you handle competitive concerns?
A: We never work with direct competitors simultaneously. All clients sign our confidentiality agreement, and we maintain strict information firewalls. Your strategic positioning and content plans remain completely confidential. We can also sign your company's NDA if required.
Q: What do I need to have ready before we start?
A: To maximise our impact, please have:
  • Your current pitch deck / messaging
  • Any recent company presentations/publications
  • Access to your LinkedIn analytics
  • 3-5 example thought leaders you admire
Everything else, we'll build together during the program.
Q: Do I need to give you access to my LinkedIn account
A: We've found that many of our clients prefer to maintain control of their personal LinkedIn accounts and publish content themselves. We provide full instructions to make publishing posts a simple process but we're happy to take control of the publishing side of things for the first 90 days if that's your preference.
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